A Global Review on a Business Planning Process: Case of a Small Business

Modern business organizations have continued to increase in not only size but also complexity of operations. This has resulted the need for strategic dimensional growth According Cole (1994), “Strategic management is a process, directed by top management, determine fundamental aims or goals organization, and ensure range decisions which will allow achievement those long term, while providing adaptive responses short term.” We must go back "roots" thinking about as an integrated activity with its many components functions evaluate how developed.